Target Chairman and CEO Brian Cornell announced a $10 million renovation for its Nicollet Mall store during his remarks at the mpls downtown council annual meeting on Thursday at the Minneapolis Convention Center.
Cornell spoke about the current state of retail, and said that Target is “doubling down” on downtown Minneapolis by investing in their Nicollet location. The full renovation showcases Target’s commitment to Minneapolis and its belief that retail is essential to a successful downtown core.
As part of Target’s ongoing commitment to evolve its shopping experience, the company will continue to invest in digital, as well as stores, to provide guests with inspiration and convenience no matter how guests shop with Target.
The Nicollet store, which opened in October 2001, will remain open during the remodel. Construction will begin in March with enhancements being complete by early September. The store’s top-to-bottom overhaul will feature modern décor elements, including stenciled concrete floors, wood plan walls and elevated merchandise assortment displays.
Additional enhancements to the Nicollet store will include:
- Grocery: On the street level of the store, guests will be greeted with a robust, fresh assortment, including convenient grab-and-go food and beverage options
- Enhanced merchandise presentations: Inspiration and style will be emphasized on the store’s second level with updated mannequins and displays in apparel, home and style
- Order pickup: On the store’s second level, a dedicated and expanded order pickup area will provide guests with an easy and seamless experience to pick-up online orders
- General store makeover: Additional updates to freshen up the store will include LED lighting and refreshed gray paint instead of red
- An expanded Starbucks and CVS Pharmacy
- Additional self-checkout lanes
Cornell also led a panel discussion during the annual meeting with two CEOs that took part in Target’s Techstars program. Techstars offers an extensive three-month startup accelerator for businesses bringing new technology, experiences, products and solutions to retail. They selected 10 companies to take part, and at Thursday’s annual meeting Luis Moncayo of Inspectorio and Atif Siddiqi of Branch Messenger joined Cornell on stage to discuss why they chose to locate their new businesses in downtown Minneapolis.
